2024 Entrepreneurship World Cup finishes up in Uruguay, advancing startups to the next stage
This year, the Entrepreneurship World Cup (EWC) was co-organized by National Research and Innovation Agency (ANII) and the National Development Agency (ANDE) as local partners.
Macarena
Lopez Lacuague

A guided and strategic campaign was conducted, led by the organizers, to reach a broad audience of potential applicants. As part of the communication strategy for the Entrepreneurship World Cup in Uruguay, ANII and ANDE led the efforts, with support from Uruguay Innovation HUB as a sponsor and amplifier of the messages.

The promotion of the Cup began with a feature on the homepage of ANII's website from June 5th to July 31st, accompanied by a detailed article that was also shared through institutional mailings. The selected platforms for dissemination were LinkedIn, Twitter (X), and Instagram Stories, where the tone of the messages reflected Uruguay's competitive and sportsmanlike spirit. On ANDE ́s website was uploaded a newsletter promoting EWC, and also published messages in Instagram.

As part of the campaign, two videos were produced featuring Nicolás Galmarini, CEO of NanoGrow Biotech and one of the 100 finalists in the 2022 edition of the Cup, in which he shared his experience and encouraged other entrepreneurs to participate. This strategy generated significant coverage in national media, with five publications reaching a total audience of 166,000.

NATIONAL FINAL EVENT

The event, organized by the Uruguayan partners (ANII and ANDE), took place at the Uruguay Innovation Hub (UIH) campus and featured key figures from the Uruguayan entrepreneurial ecosystem as well as institutional authorities.

At the national event, eleven Uruguayan startups presented their projects to a jury composed of Flavio Caiafa, President of ANII; Martín Ambrosi, Director of ANDE; Sabrina Sauksteliskis, Executive Director of UIH; and Nicolás Galmarini, CEO and co-founder of Nanogrow Biotech.

The startups selected to participate in the national final were: EYWA Biotech, MetaBix Biotech, DNAZyme, RADBIO, The Climate Box, Manuar, Future Biome, Lumepic, Eolo Pharma, Tecspal and PolyMera. After the presentations, the jury unanimously praised the extremely high level of all the startups and encouraged them to continue their excellent work.

Finally, were announced that the startups that will represent Uruguay in the Entrepreneurship World Cup will be: PolyMera, DNAzyme, and Eolo Pharma.